lena.molby.app/threads/on-titles

Thread · Writing

On titles

First posted as a thread on 20 May 2026 · kept here so it doesn’t scroll away

1. 

   Lena Ortiz1 / 3

   A good title makes a promise the piece keeps. A clever title makes a promise and then winks.

2. 

   Lena Ortiz2 / 3

   I write titles last, and I write ten of them. The fourth is usually right.

3. 

   Lena Ortiz3 / 3

   If the title needs a colon, the essay might be two essays.